News

  • Is your wardrobe looking for new summertime additions?

    ...We've got you covered! Soonaru is thrilled to make a very special announcement today. Summer essentials from our luxurious womenswear collection is now available on HipVan . Inspired by the cultural heritage of the Amish people and the vibrant fluidity of Indian street style, this collection celebrates the every day lives and stories of people we seldom hear about. Treat your wardrobe to Soonaru's trademark creations - comfortable and elegant wardrobe assets with just the right amount of dazzle and intricate hand embroidery. Style your Soonaru with a dazzling smile, a sprinkle of sass and do a little Happy (Pharell style ;) dance!  Shop the collection today;...

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  • Wardrobe editing for SS14

    The summer solstice is fast approaching, so it's the perfect time to do a bit of wardrobe spring cleaning we've all been dreading! Fear not! It doesn't have to be so daunting especially if you follow this light-hearted infographic we found! Now there are no excuses for not whipping your wardrobe into shape!

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  • Best Of Blueprint Emporium 2014 – All The Labels You Need To Know Now!

    Thank you ToungeChic, (chermainey) for listing our brand in your list of top 14 upcoming designers to watch out for! :) To read the full article please click here "...Malaysian-born designer, Jeyanthy Balakrisnen’s label, is an ode to loving and living. Inspired by the designer’s multi-ethnic background, her drive is to give every woman a piece of wearable history. At the heart of each collection, is a mosiac of personal stories, and nothing is as powerful as a concept stemmed from great personal experiences..."

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  • Editorial / Lookbook Photoshoot

    Our summer lookbook features key looks for the season - relaxed, light, a celebration of the sweet things in life! Embellishment, natural hues, cheeky bursts of colour and monochrome simplicity set the tone for this summer.  But before we reveal the lookbook we want to treat your eyes to our editorials first.   Enjoy the weekend! :)

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  • Flashback Friday

    "My favourite collection of the evening was a colourful ruffled affair from Jeyanthy Balakrisnen of the London College of Fashion – Lost and Found was inspired from a plethora of sources, including the streets of India and the Amish communities of America." Thank you Amelia for your kind words! To read the full post, please click below :) Amelia's Magazine  

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  • Blueprint - Singapore

    It is official, people! We are going to be at BLUEPRINT this year! Check out our page: Soonaru Our first collection showcase at BLUEPRINT Singapore.If you are in the Lion City from 15-18 May, drop by and say hello!

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