Our Story...

Soonaru - is an ode to loving and living. Inspired by the designer’s multi-ethnic background, Soonaru is a label which believes in the beauty of celebrating opposites. Combining clean-cut silhouettes with subtle interplay of contradictory textures, Soonaru prides itself in creating long-lasting wardrobe assets while maintaining a high level of comfort for the dresser. Its use of intricate embroidery and embellishments adds a worldly touch to Soonaru’s modern designs.  Legacy and longevity define our approach in crafting each and every piece of Soonaru. With its unswerving focus on quality and attention to detail, Soonaru provides the Everywoman a piece of wearable history – at the heart of each collection is a charismatic mosaic of personal stories. At Soonaru, we believe in the power of telling stories and of course, in wearing them.